Free plan audit
Which Ecommerce Tool Free Plans Actually Work
15 tools are reviewed on this site. 9 of them advertise a free plan. We opened the signup page for each one to find out how many a beginner can actually start — no store, no card, no sales call.
6 of the 9 can be started with nothing but an email address. Two need a Shopify store before the form will even appear. One advertises a free plan whose signup link does not work at all. The remaining six tools make no free-plan claim to test: some have no free tier at all, and the rest sell a trial instead.
This is the part of a pricing page that reviews copy without checking. A free plan is a marketing claim like any other, and the only way to know whether it is real is to click the button.
Every free plan we review, checked
The original sweep was 2026-10-10; the most recent check is 2026-11-06, and each entry below carries its own date. Free tiers change more often than paid prices, so re-run the check yourself before relying on any of this — the six steps are at the bottom of the page.
| Tool | Can you start it? | Card needed | Platform gate |
|---|---|---|---|
| eRank | Yes, with an email | No — email only | None |
| Sale Samurai | No — link broken | Yes — on the only reachable path | Etsy only, but the platform is not the blocker here |
| Judge.me | Only with a store | No — but a store is | Shopify only. Judge.me has sunset its apps on WooCommerce, BigCommerce, Squarespace, Square, Duda and PrestaShop. |
| Omnisend | Yes, with an email | No — stated on the page | None. Eleven native one-click integrations. |
| Yotpo | Yes, with an email | No | An ecommerce platform connection is needed to use the plan, but not to create the account. |
| Mailchimp | Yes, with an email | No | None |
| Copy.ai | No free plan | Not applicable | Not applicable |
| Jasper | No free plan | No — not on the first step | None. Runs in a browser. |
| Marmalead | No free plan | Not applicable — no free plan | Etsy only, but the platform is not the blocker here |
| Loox | Only with a store | No — but a store is | Shopify only. Loox is installed from the Shopify App Store, so a store has to exist before the free plan is available to install. |
| Writesonic | No free plan | No — email only | None. Runs in a browser. |
| Jungle Scout | No free plan | Not applicable | Not applicable |
| Helium 10 | Yes, with an email | No — the form has no payment fields | None. Runs in a browser and as a Chrome extension. |
| SellerAmp SAS | No free plan | Yes — on the only path | None. A web app, a mobile app and a Chrome extension on one subscription. |
| Klaviyo | Yes, with an email | No — email and password only, on the step we saw | None to create the account. A store connection is only needed for the ecommerce features. |
What we found, tool by tool
Each entry below says what the pricing page claims, where the signup path actually goes, and how far we got. We did not submit a form or create an account anywhere, so the limit of this page is the signup: it tells you whether a free plan is startable, not what the product does once you are inside it.
eRank
Yes, with an email
- What the pricing page says
- A permanently free plan with no time limit: 5 keyword lookups and 5 listing audits a day, one shop of up to 50 listings.
- Where the signup path goes
- members.erank.com/registration?ref_plan=free
- How far we got
- Opened the free plan's registration URL directly. The form contains a single email field and a reCAPTCHA. No payment fields are present anywhere on it.
- Verdict
- Reachable. This is the shortest path to a working free account of any tool on the site: one email address and a captcha.
- Checked
- 2026-10-10
Sale Samurai
No — link broken
- What the pricing page says
- A Freemium tier at $0 with 20 keyword searches and 10 listing analyses a month, described in Sale Samurai's own pages; the homepage claims no credit card is required.
- Where the signup path goes
- No free-plan entry point exists. Every signup button on the homepage and pricing page leads to the monthly or yearly paid-trial registration
- How far we got
- Re-checked every call to action on 6 November 2026. The pricing page no longer mentions Freemium at all; the September redirect loop is gone because the entry point is gone. All buttons lead to /register/monthly or /register/yearly, which show a three-step flow — create account, add payment, get the extension — and state that adding a card is the next step. Sale Samurai's FAQ confirms the card is charged when the 3-day trial ends, and that Freemium is what the account drops back to if you cancel in time. We stopped at the account form and entered no details.
- Verdict
- Not reachable. The advertised free plan has no signup entry point at all, and the trial that leads to it requires a card. Treat the free plan as unavailable as a starting point.
- Checked
- 2026-11-06
Judge.me
Only with a store
- What the pricing page says
- A permanent free plan that includes unlimited reviews, for Shopify stores. The limit is on advanced features rather than review volume.
- Where the signup path goes
- The 'Collect reviews for free' button on the pricing page leads to the Shopify App Store listing
- How far we got
- Followed the free plan's signup path from the pricing page. It goes to the Shopify App Store listing rather than to a Judge.me signup form, and the install step asks for your store address in the form your-store.myshopify.com.
- Verdict
- Reachable only if you already have a Shopify store. Without one there is no form to fill in at all, which makes this the most restrictive free plan on the site.
- Checked
- 2026-10-10
Omnisend
Yes, with an email
- What the pricing page says
- A free plan with 500 emails a month, up to 250 billable contacts, access to all features, and no credit card required.
- Where the signup path goes
- app.omnisend.com/registrationv2/
- How far we got
- Opened the free plan's registration page. It states on the page that no credit card is required, and the form matches that: no card fields.
- Verdict
- Reachable. The catch is the allowance rather than the signup: 500 emails against a 250-contact cap is used up in roughly two sends.
- Checked
- 2026-10-10
Yotpo
Yes, with an email
- What the pricing page says
- A free reviews plan covering up to 50 monthly orders. Yotpo describes it as a limited plan.
- Where the signup path goes
- accounts.yotpo.com/#/signup?product=reviews&plan=Reviews%20-%20Free
- How far we got
- Opened the free reviews plan's signup form directly. It asks for name, email and password, and no payment fields are present anywhere on it. Worth knowing: the main /pricing/ page no longer advertises a free plan in its own text — the free plan only appears on the product-specific reviews pricing page.
- Verdict
- Reachable. This is the interesting case: the signup form opens without a store, even though the plan is useless until you connect one. Judge.me is the opposite — the form itself demands the store.
- Checked
- 2026-10-10
Mailchimp
Yes, with an email
- What the pricing page says
- A permanent free plan with 250 contacts and 500 sends a month, one audience and one seat.
- Where the signup path goes
- login.mailchimp.com/signup/?plan=free_monthly_plan_v0&subscribers=250
- How far we got
- Opened the free plan's signup URL, which carries the plan and subscriber count in the query string, so the free tier is preselected rather than something you have to find. On 2026-11-06 we completed the Google signup and the onboarding up to its final step, which requires a street address or PO box: the Skip button there is disabled, the app redirects back to it, and the form explains the address is printed in every email footer under anti-spam law. It had also prefilled a guessed Denver, Colorado address from the website entered, which was wrong. We stopped rather than enter a real address into a test account.
- Verdict
- Reachable, but only after a physical mailing address is supplied at signup — that step cannot be skipped. The free plan is real, but it excludes marketing automation flows entirely, so abandoned-cart email is not possible without upgrading.
- Checked
- 2026-10-10
Copy.ai
No free plan
- What the pricing page says
- No free plan. The pricing page lists Chat at $29/month, then Growth at $1,000, Expansion at $2,000 and Scale at $3,000.
- Where the signup path goes
- No free signup path exists to test
- How far we got
- Checked the pricing page for a free tier or a public trial. There is neither, so there was nothing to sign up for.
- Verdict
- No free plan to test. Evaluating Copy.ai means paying for the $29/month entry tier first.
- Checked
- 2026-10-10
Jasper
No free plan
- What the pricing page says
- No free plan. A 7-day free trial on the Pro plan, after which the cheapest option is $59/month billed yearly.
- Where the signup path goes
- app.jasper.ai/auth/signup
- How far we got
- Opened the trial signup page, which is headed 'Try Jasper free for 7 days'. The first step asks for an email address or a Google account and no payment details.
- Verdict
- No free plan, but the trial is the easiest paid-tool trial on the site to start, because step one needs no card. We did not go past step one, so we cannot say what a later step asks for.
- Checked
- 2026-10-10
Marmalead
No free plan
- What the pricing page says
- No free plan and no free trial. Four paid plans: Monthly at $19/month, Quarterly at $18/month billed quarterly, Annual at $16/month billed annually, and a Lifetime licence at $300 paid once.
- Where the signup path goes
- marmalead.com/signup/ — reached by typing the address; the pricing page's own Sign Up link points back at /pricing/
- How far we got
- Opened marmalead.com/signup/ directly. The form is a single email field and a captcha, headed 'Create your account — Enter your email and we'll send you a verification link', and no payment fields are present on it. What the pricing page does not do is link to it: it carries eight links in total and not one of them opens a signup form, because the Sign Up link in its header points back at the pricing page itself. We found no free tier and no trial on either page.
- Verdict
- No free plan to test. The account form is the shortest on this site — one email address and a captcha — but an account on its own gets you nothing, and the cheapest way to use Marmalead is $19/month.
- Checked
- 2026-10-10
Loox
Only with a store
- What the pricing page says
- A permanent free plan called Beginner at $0, covering 500 orders in total, with photo reviews included and video reviews paid-only.
- Where the signup path goes
- Every Start Free button on the pricing page resolves to the Shopify App Store listing
- How far we got
- Followed the free plan's buttons from the pricing page. The 'Start Free' and 'Start Free Trial' CTAs on the Beginner plan both resolve to apps.shopify.com/loox, the one behind the paid plan does too, and the links that look like Loox's own signup route redirect there as well — loox.app/signup/ itself returns a 404. The Shopify listing states 'Free plan available. Free trial available.', and the only field its install form asks for is a store address, in the form your-store.myshopify.com. Its signup buttons hand off to admin.shopify.com.
- Verdict
- Reachable only if you already have a Shopify store. This is the same shape as Judge.me: a real free tier with a real allowance that no one without a store can open.
- Checked
- 2026-10-10
Writesonic
No free plan
- What the pricing page says
- No free plan. A 7-day trial on the paid tiers, with the pricing page's own FAQ asking 'Do I need a credit card to start?'. The cheapest tier is Starter at $99/month billed monthly or $79/month billed annually.
- Where the signup path goes
- app.writesonic.com/signup, from the pricing page's Start free trial buttons
- How far we got
- Clicked Start free trial on the pricing page. It goes to a signup page headed 'Sign Up for Free. No Credit Card Required.' with two fields — a full name and a business email — and no payment fields anywhere on it. That wording is worth reading closely, because it is a free trial rather than a free plan: the pricing page sells no permanent free tier, and the only other thing it calls free is a separate page of free tools. The monthly and annual trial buttons both lead to the same form. On 2026-11-06 we completed the signup with Google and finished the onboarding: it ends on a "Select a plan" page where all three tiers are 7-day trials, and opening the app directly redirects a new account back to that page, so the dashboard cannot be reached until a trial is started. We stopped there rather than start one.
- Verdict
- No free plan, but the trial is card-free and starts with two fields, which makes it the easiest of the three AI writing tools here to look at without paying. The catch is the window: 7 days, after which the cheapest tier is $79/month billed annually.
- Checked
- 2026-10-10
Jungle Scout
No free plan
- What the pricing page says
- No free plan and no free trial. Three tiers — Starter at $49/month or $29/month billed annually, Growth Accelerator at $79 or $49, and Brand Owner at $149 or $129 — with the only trial-shaped offer stated as 'Try Catalyst risk-free for 7 days with our money-back guarantee'.
- Where the signup path goes
- No free signup path exists to test
- How far we got
- Checked the pricing page for a free tier or a trial. It sells a 7-day money-back guarantee, which is not the same thing: you pay first and claim the refund afterwards. The word trial appears on the page as one of its own FAQ questions, 'Is there a free trial', and that is the only place it turns up. There is no free plan, so there was nothing to sign up for.
- Verdict
- No free plan to test. Nothing is free at any point unless you ask for the money back inside 7 days, and the entry price is $29/month billed annually.
- Checked
- 2026-10-10
Helium 10
Yes, with an email
- What the pricing page says
- A permanent free plan that the pricing page does not mention. The plan table lists Platinum, Diamond and Enterprise and no free column, and the free plan's per-tool limits are published only in a vendor blog post; the pricing page's FAQ describes it as free-to-use forever.
- Where the signup path goes
- join.helium10.com, which redirects to a paid offer; the Sign Up links on the homepage and the free-tools page both point back at the pricing page
- How far we got
- Opened the join form. It asks for a name, an email address, a password and a captcha, and carries no payment fields at all — the same four fields whether the offer is monthly or annual. What it does not do is offer the free plan: join.helium10.com/join redirects to offer=start_your_business, which pre-selects Platinum at $129/month and prints a total due today, and every Sign Up link on the homepage and on the free-tools page points back at the pricing page instead of at a form. So the form is open and card-free, but nothing the vendor publishes routes you to the free tier — you reach it by choosing it inside the account, not by following a link.
- Verdict
- Reachable, with a catch that is unusual on this page: the account form is the easiest to start of any tool here, and the free plan is the hardest to find. It exists, it has no time limit, and it is documented everywhere except where you would look for it.
- Checked
- 2026-10-10
SellerAmp SAS
No free plan
- What the pricing page says
- No free plan. Three flat-priced tiers — Getting Started at $19.95/month or $199.50/year, Getting Serious at $29.95 or $299.50, and Going Pro at $49.95 or $499.50 — each carrying 'Free for 14 days, then $X/mo, cancel anytime', with the page stating '14-day free trial on every plan. No risk.'
- Where the signup path goes
- sas.selleramp.com/subscriptions/subscribe-redirect?plan_code=…, which lands on a Stripe-hosted checkout
- How far we got
- Clicked Start Free Trial on all three plans. Each one routes through a redirect to a Stripe-hosted checkout at billing.selleramp.com, which prints an order summary — subtotal, VAT and a total, headed 'Billed Monthly' — and requires a billing address and card details. The checkout page does not carry the word trial anywhere on it. Nothing is charged during the 14 days, but the payment details are collected on day one.
- Verdict
- No free plan, and the trial is not card-free. It is the cheapest Amazon tool on this site at $19.95/month, but it is a subscription that starts charging after 14 days rather than a tier you can open with an email address.
- Checked
- 2026-10-10
Klaviyo
Yes, with an email
- What the pricing page says
- A permanent free plan: up to 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, with automation, segmentation and reporting included.
- Where the signup path goes
- klaviyo.com/sign-up
- How far we got
- Opened the free signup page directly. The first step asks for an email address and a password, with a reCAPTCHA and two optional consent checkboxes; a 'Sign up with Google' route sits above it. Company name and company website fields are present in the page markup but only appear after Continue, and we stopped at that step, so we did not see what follows. No payment fields exist anywhere in the form, visible or hidden. On 2026-11-06 we went further with the Google route: the "Finish setting up" page requires company name, company website and a phone number, and submitting without the number returns "Phone number is required" and goes no further. We stopped there rather than use a personal phone number for a test account, so what follows the phone step remains unseen.
- Verdict
- Reachable without a card or a store, and it still includes automation on the free tier — but the signup asks for more than its first step suggests: company name, website and a mandatory phone number (hands-on 2026-11-06). The limit is volume rather than access: 500 sends against 250 profiles is two campaigns a month.
- Checked
- 2026-11-06
Four vendor changes we hit along the way
Checking free plans means reading vendor help centres and pricing pages closely, which is how we found four things that most reviews of these tools still get wrong.
Judge.me: Stopped being a multi-platform app
Judge.me's help centre states that it has sunset the app on all non-Shopify platforms. WooCommerce, Square and Squarespace ended on 31 October 2025, Duda on 31 December 2025, BigCommerce on 12 January 2026 and PrestaShop on 31 January 2026. After those dates the app and its data are permanently removed. Any review of Judge.me that still lists WooCommerce or BigCommerce support is out of date.
Omnisend: Does not integrate with Magento natively
Omnisend's native one-click integrations are Shopify, BigCommerce, WooCommerce, WordPress, Wix, Shoplazza, Ecwid, PrestaShop, nopCommerce, Big Cartel and SureCart. Magento is not among them and needs a custom API integration with developer help. It is an easy list to get wrong because Magento is a common platform in the same category.
Helium 10: Publishes a free plan everywhere except its pricing page
The pricing page's plan table has three paid columns and no free one, and the free plan's per-tool limits — 2 Cerebro searches a day, 5 Black Box uses, 10 Xray uses — appear only in a blog post on the vendor's own site. Every Sign Up link on the homepage and on the free-tools page routes to the pricing page rather than to a form for it, so the free plan is the one plan Helium 10 sells that it does not link to. A review that says Helium 10 has no free plan is reading the pricing page and stopping there.
Sale Samurai: Free plan removed from the pricing page entirely
In September 2026 the Freemium tier was still listed on the pricing page but its signup link looped back to pricing. By 6 November 2026 the pricing page no longer mentions Freemium at all: the only way in is the 3-day paid trial, whose signup flow asks for a card at step two, and the free tier survives only as the plan an account drops back to after cancelling that trial.
How to check a free plan yourself
This takes about five minutes per tool, needs no account, and will tell you more than any review — including this one — because you are reading the vendor's own page on the day you are buying.
Start from the pricing page, not from a search result
Search results and blog posts go stale. The vendor's own pricing page is the only place that is contractually meant to be current, and it is where the signup button lives.
Click the free plan's button and watch the address bar
The tell is the redirect. If clicking 'Free' lands you on a page that mentions a trial, a card, or a different plan name, the free tier is not where the button points. Note the URL you started from and the URL you ended on.
Read the form before you fill it in
Count the fields. A card number field, a CVC field or the words 'you will not be charged until' mean the free plan is really a trial. A form asking only for email, or email and password, is a real free signup.
Look for a store or platform field
A field asking for your-store.myshopify.com, or a login wall that requires connecting a platform first, means you cannot evaluate the tool at all without a store. This is the single most common way a 'free' plan turns out not to be free for a beginner.
Check what the free plan leaves out, not just what it includes
The allowance is rarely the real limit. Mailchimp's free plan has a real send allowance and no automation flows at all; Omnisend's free plan includes every feature and runs out of sends almost immediately. Which one is worse depends entirely on what you were going to do.
Write down the date you checked
Free plan limits change quietly and often. A limit you verified six months ago is a guess now, and vendors are not obliged to announce a change that only affects the free tier.
What this audit does not cover
We tested the signup, and stopped there. Specifically, we did not create an account on any of these tools, did not enter payment details, did not connect a store, and did not use the products after signing up. So we cannot tell you how good any free plan is once you are inside it: whether the interface is usable at the free tier, whether the limits are enforced the way the pricing page describes, or whether support answers free users.
We also cannot see what a later step of a signup asks for. Jasper's trial form needs no card on the first step, and we did not go past that step, so we say only what we saw.
Where we have used a tool hands-on, that is recorded separately on the review under "What we checked in the product", with the date. Those notes do not change the score. How the scores are calculated is on the methodology page.
Start with the free plans that work
Six of the nine free plans here can be started with an email address today. If you sell on Etsy, eRank is the one to open first — its free tier has no time limit and enough daily lookups to research one product properly. If you need reviews and you are on Shopify, Judge.me's free plan has no review cap at all.
Frequently asked questions
How did you test this without signing up?
We opened each tool's public signup pages in a browser and read what was on them: the URL we landed on, the fields in the form, and whether any payment step appeared. We did not submit a form, enter payment details, or create an account. That means we can tell you whether a free plan is startable, and not what the product does once you are inside it.
Why does the count say nine tools advertise a free plan when the site reviews fifteen?
Of the fifteen tools reviewed here, six do not offer a free plan at all. Copy.ai and Marmalead have neither a free tier nor a trial. Jasper and Writesonic sell a 7-day trial instead of a free plan. Jungle Scout's risk-free 7 days is a money-back guarantee you claim after paying, and SellerAmp's 14-day trial collects card details at signup. That leaves nine tools making a free-plan claim, and this page is about whether those claims hold up.
Is a free plan that needs a Shopify store still worth listing as free?
It is free, but it is not accessible, and the difference matters to a beginner. Judge.me's free plan includes unlimited reviews, which is genuinely the most generous allowance we found — and it is unreachable if you sell anywhere else. We list it as free and mark the store requirement separately rather than folding the two into one number.
What if a free plan changes after you publish this?
Every entry on this page carries the date we checked it, and the most recent one is stated at the top. Free tiers are the part of a pricing page vendors change most often, so treat anything here older than a few months as a prompt to run the six steps above yourself. It takes about five minutes per tool and needs no account.
Does a free plan being unreachable mean the paid tool is bad?
No. Sale Samurai's paid tiers are priced flat with all features included, and the tool does what it says. The finding here is narrow: the free plan it advertises has no working signup link. A broken link is a link problem, not a verdict on the product.